ibmsocialbiz: Only 1% of companies are strategic in use of social business. The myth of social media tactics vs the reality of social business strategies via Forbes That’s indeed where most of the companies are I guess, the ones I work for (www.sde.be and www.natcheurope.com) are about in the same position. It takes time and a lot of effort get colleagues to see the added value of social for their own professional benefit and the company’s. Getting the marketing people on board is one thing, getting the others to participate is something else.
View Separately

ibmsocialbiz:

Only 1% of companies are strategic in use of social business. The myth of social media tactics vs the reality of social business strategies via Forbes

That’s indeed where most of the companies are I guess, the ones I work for (www.sde.be and www.natcheurope.com) are about in the same position. It takes time and a lot of effort get colleagues to see the added value of social for their own professional benefit and the company’s. Getting the marketing people on board is one thing, getting the others to participate is something else.

(via digitallaowai-deactivated201208)

Source: forbes.com

199 Notes/ Hide

  1. nanstrategy reblogged this from smarterplanet
  2. onefutureminute reblogged this from thenextweb and added:
    Only 1% of companies are strategic in use of social business. The myth of social media tactics vs the reality of social...
  3. mjg91 reblogged this from emergentfutures
  4. studio630 reblogged this from emergentfutures
  5. keqing reblogged this from smarterplanet
  6. juergenhellwig reblogged this from emergentfutures
  7. zonacreativa reblogged this from thenextweb
  8. lief reblogged this from ibmsocialbiz
  9. greggyour reblogged this from emergentfutures
  10. smespresso reblogged this from emergentfutures
  11. vpadios reblogged this from emergentfutures
  12. goodlifebyedwin reblogged this from emergentfutures
  13. antoniolana reblogged this from emergentfutures and added:
    Modelo de madurez de los negocios sociales. Y tu compañía ¿en que fase está? cc/ @ibcmass
  14. johnmischief reblogged this from emergentfutures
  15. edbizzy1 reblogged this from emergentfutures
  16. donaldmybirl reblogged this from emergentfutures
  17. analydia reblogged this from emergentfutures